If your packaged product is sold at retail, it most likely requires a full color (four-color process) carton.

This is accomplished with a litho label – a white, glossy paper sheet that is printed and adhered to the entire carton surface while it is still flat. The high quality reproduction resembles magazine print.

From a competitive standpoint, your well-designed label will improve your product’s odds of outselling similar items on the same shelf. Even without competing products in the mix, a litho label elevates your product. It delivers critical marketing messaging, reproduces photos extremely well and is often required by big box merchants.

Curious about how litho labels can multiply your product’s appeal for a nominal cost?